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Shared Mail
Mail Facts:
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98% of consumers bring their mail in
the same day it's delivered.
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89% sort and read their mail the
moment they bring it inside.
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75% expect to get mailed advertising
every day.
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67% feel mail is more personal than
the internet.
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57% fully anticipate that their next
shopping trip will be affected by
what they get in their mailbox
Source:
Mail Moments study conducted by
InnoMedia, 2005
What is Shared Mail?
Shared mail is a number of flyers (or
inserts) mailed together in one package
so that the cost of delivery is shared
by all participants. It is a
cost-effective way to saturate the
entire community and drive traffic to
your business.
Why Advertise with Shared Mail?
Shared mail
advertising is cost-effective, the
results are proven to work, and the risk
is low. Like other forms of direct mail,
shared mail allows consumers to take in
information on their own schedule.
Shared mail is considered safe and
welcome in America's households.
What Are Consumers Looking For?
Shared mail
should appeal to a customer's needs and
offer as many benefits to the consumer
as possible. Consumers look in their
mailboxes every day for compelling
messages to help them make smart buying
decisions. According to recent research,
over half of all adults say they prefer
to receive promotional advertising
through their mailbox. Shared mail is
relevant to the needs of every
households...groceries, home and car
care, dining, home improvement, and much
more. With shared mail, your message is
delivered right to the consumer's door
in one convenient package.
CLICK
HERE to View our Flyer Gallery
with sample of ads |
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